Parents and community members are savvy customers. They want great service, not good service. They remember how they are treated in person, on the phone, in an email, on social media. They remember the details and they tell other people about their experience. Do you take care of customer service details? Do you pay attention to details when you communicate with customers?
Some details to keep in mind are that websites, brochures, and other literature be updated regularly; telephones should be answered in a courteous manner; emails and phone calls be returned right away; visitors be greeted and welcomed in person and with signage in a way that makes them feel welcome. These details are good for any kind of organization. The book, “Inside the Magic Kingdom: Seven Keys to Disney's Success,” by Tom Connellan calls this Pay Fantastic Attention to Detail.
I hope you will contact me when you need help with those customer details, Judy@JudyRamosPR.com